Why Is OpenAI Projecting $100 Billion in Ad Revenue by 2030, and What Should Business Owners Who Buy Ads Do Right Now?

Stephen Diaz

Published on: 11/04/2026

OpenAI projects $2.5 billion in ad revenue for 2026 scaling to $100 billion by 2030. The self-serve ad platform launches this month removing the $200K minimum. Here is what business owners who buy ads need to know about the Intent Layer and how to test ChatGPT ads early.